Wednesday, September 24, 2008

Any Bonds Today?

Here is a link to "Any Bonds Today?", a Bugs Bunny theatrical cartoon from 1942.



This short has ofted been banned for its use of blackface by Bugs Bunny (Well, it IS racist!). The purpose of this short was to bring people together into buying war bonds to support the effort in World War II. Using the Warner Bros characters, who wouldn't want to do so? This is a cartoon example of transfer techniques and bandwagon jumping, using the patriotic theme to bring people together.

It does raise the question... How effective was this cartoon with African Americans? They were not, perhaps, the group being targeted by the ad, but I am pretty sure they were very insulted by this, and with every right too!

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