Here we see a normal everyday Joe. He is not happy, nor sad. His expression sets the tone for a serious message. "I will use less energy," he states inviting us to join in the effort to save energy. We can also seem to relate to the man, feeling he is "one of us" rather than some hotshot in the Big Oil industry.
An effective ad, and certainly makes Chevron look like they care about the energy crisis, although it is not clear if it is an environment standpoint or economical one. Could be both as well! It definitely tells us that the solution isn't only in the hands of Big Oil. But then again, are they just passing the torch to us?
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