Tuesday, September 9, 2008

Campaign 2008 - Bandwagon Jumping.

Here we see a cohesive Common Person ad. It gives us ownership of the elections (which is true after all!). By stating that everyone is doing it as well, it invites us to document how we are spending and participating in the election process and submit our films (Bandwagon jumping).

Common Person and Bandwagon Jumping seem to be really popular techniques nowadays!

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