Wednesday, September 17, 2008

Obama Splash Page

This is the image in the splash page for Barack Obama's campaing site (www.obama.com). Here we see him with his wife and daughter, as a cote family group. They smile, and are low on the ground. They seem like people you'd like having a picnic with, and are just approachable and friendly. A very effective Common Person ad. The word Change in bold letters reminds us of the core of Mr Obama's campaing, and by placing it with their tender family portrait, tells us that change will be good, friendly, and quite nice. It tells us he is Change.

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