From the Obama Camp: McCain can't send an email?

The purpose of this ad is to show McCain as being out of touch with the world, as if he were stuck back in the 80's. Half of this ad is probably not as effective as the Obama campaign would think it would be.

While it is humorous to see a young-er McCain juxtaposed to a big 1982 (and a disco ball.... slightly off by a decade or two but...) and to huge cell phones and record players, the ad starts by saying he cannot use a computer or send emails. While I do think this is an important skill to have, especially by a president, this alienates the many, many people in the us who don't really use computers OR send emails. This may rally most people in big cities, but if this ad is trying to bring over McCain supporters to the Obama side, this will not work so well. Many retired people don't use the computer, as well as many people living in rural environments. These people generally support McCain already, and this might just seem as more of the so called Obama "elitism".

The second part of the ad works much better. It deals with the McCain tax cuts for big corporations and barely anything for the working middle class. If there is something we can all agree on, is that the more money we can keep the better.

The ad ends by comparing McCain to Bush, stating they are the same and that we can't afford more of the same. Note the use of spending words such as afford. Most of the campaign this year has been on spending and saving as this is, for many voters, the main concern.

Not a terribly effective ad. They should focus on the economy and not on McCain's tech savvy. I am sure Palin can teach him how to buy clothes online.