McCain Ad - "Stand"

This is a good example of bandwagon jumping and common person, as well as testimonials (whew!). This was aimed at younger people, a body of voters that McCain did not have a good grip on. They talk about different topics that they support McCain in, but most seem like glittering generalities (I stand for Health Care Reform.... ok...what about it?)

While it uses many of the techniques we've seen in class I don't find it an effective ad. Sure, it's colorful and feels young,but we never see the face of the man they stand for, or even his voice approving the young people's endorsement. It doesn't hit any specifics on his policy.

Pretty colors are energetic music are just not enough these days...